We are the
founders of the
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Where boldness and instinct meet. We like building long lasting relationships with the entrepreneurs we partner with. We are open-minded, new ideas are always welcome.
I’m a contrarian at heart. Taking the road less traveled and hard work can make all the difference. You cannot do what everybody does and expect different results. I studied and practiced law – becoming a partner at a law firm would have been the natural road to success. But it didn’t feel right, and I took a different path. I’m thankful for it every day.
I’m a resolute optimist. Things can be better, and we can make them better. Whether we think we can or think we cannot, we’re both right. It is our choice whether to focus on how everything can go wrong or on how we can improve our situation. This is the essential entrepreneur super power.
I love underdogs. It is easy to root for the perennial champion running with the wind at their back. It takes sinew to carry on when you know that victory is not only difficult buy highly improbable. This must explain my love for the Cubs, Spurs and Cruz Azul ;-)
There is no success without some degree of luck. But it is not the ‘I won the lottery!’ kind of luck. It is the ‘I prepared so hard for this opportunity that when it knocks on my door, I’ll be ready’ kind of luck that matters. The more you put in the effort and put yourself out there, the luckier you’ll be.
Teamwork is the key to great achievements. The myth of the lonesome genius coming up with the breakthrough idea is only a myth. Long lasting success can only be built when you are able to convince those better than you to join your cause. My greatest achievement is the family I’ve built, and it is because I was able to convince a much better person than I to be my wife.
I encourage you to drink deeply from good books for I know no wise people who aren’t readers. If you’d like to know more about me, I sometimes share my thoughts with the world.
I’m fortunate to be the son of loving parents: an entrepreneur Mother who waked every day at 5 AM & went to bed no earlier than 11 PM; A Mother that woke so early in part to prepare the sandwiches that I would later sell at the school bus, at what was my first of many entrepreneurial experiences. A Father who was a voracious reader & taught me the pleasure of continuously learning from all sorts of disciplines; a Father that also taught me, through helping him decide his weekly soccer bets, the value of making decisions with hard data
I’m fortunate to be the younger brother of my only Brother, to which I once told, being completely wasted: I love you because you’re the best brother I have. A Brother to whom I owe the most valuable advice I have & will ever receive, although not always accurate, because part of it included becoming a life-long suffering fan of the Dallas Cowboys
I’m fortunate to be the parent of three amazing kids, whom I love with all my heart, but whom have had to endure my ineptitude as a father, but that fortunately thru the wisdom of the women in their lives, are finding their pathways to happiness
I´m fortunate to be the husband of the most kind, courageous, intelligent, and beautiful woman on earth, whom has had the courage and kindness to see beyond my many limitations and has focused on the immense love I feel for her. By her hand, until the end of my life, we can, and we will, accomplish everything
I’m fortunate to have partnered with much more intelligent people that I am, starting with my fellow GP, that although has not understood that the best Avenger is Tony Stark, & not the boring Steve Rogers, has helped Wollef make the best possible decisions, avoiding all the idiocy I continuously bring to the table
I’m fortunate to love what I do: getting to know courageous entrepreneurs & be able to partner with them in their exciting journey of creating fantastic companies with meaningful purposes, enlightening cultures & relentless talent
I’m fortunate to have failed many, many, times, & thru those failures, learned & earned a life of happiness; & most important, a life with meaningful relationships.
I’m trained as an engineer, but have a passion for music and how music can transform films. I studied a “normal” career instead of a film-scoring career, followed a “safe” work path - joined BCG - and fulfilled the “traditional” consulting path: MBA after two years. During my MBA, something changed: I decided to follow the path less traveled and co-founded a Childcare company that has cared for thousands of children since 2010.
I chose a path as an entrepreneur because I wanted to be a better venture capitalist. I felt that I could only be a good advisor and supporter if I understood what it takes to be an entrepreneur. Through my experience at Kinedu, I’ve learned that building 10M dollar businesses is as draining as building 100M dollar businesses. I’ve experienced what entrepreneurs experience when they are about to run out of money, as well as the highs of hitting the best milestones, and transitioning from a startup I built. I deeply empathize with and understand the entrepreneurial journey and believe I can support our portfolio companies because of that experience.
My friends and family always tell me that I’m always challenging everything. I can think of many reasons why plans can go wrong, but at heart, I am a dreamer. I come from a line of Entrepreneurs who became captains of industry in Monterrey, and have inherited a “gene” - as my father calls it - for independence, self-determination, and accomplishment. I’m a serial entrepreneur that has lived through the financial crisis and has founded companies in traditional education, such as childcare and early learning, as well as consumer technology applications. I believe challenging everything - the good and the bad - is a catalyst for progress and change. Challenging when things are going bad is easy, but challenging when everything is going well is courageous.
My background as an Industrial Engineering student at ITAM has been the pillar of my mental framework. Throughout these years, I’ve learned that rewards come to those who have the humility to accept that there is always something new to learn and the determination to improve every single day. Engineering provided me with analytical rigor and order; my passion provides the purpose to build the results I once dreamed of.
At Wollef, I’ve seen firsthand that a team aligned under a specific vision, backed by dedication and seamless collaboration, can achieve goals that others wouldn’t even dare to dream of. I am here to learn, to grow, and above all, to maintain the firm belief that with the right team, it is always possible to transform the future of the Latin American ecosystem.
During my time at Bain & Company, I immersed myself in impactful projects across various industries, gaining a profound appreciation for the power of teamwork and resilience. As I later ventured into the startup world, I realized firsthand the vital importance of execution, collaboration, and unwavering motivation in driving meaningful results.
Thrilled to serve as the Chief of Staff at Wollef, I am eager to embrace any challenges that come my way! With an unwavering determination and the support of an incredible team, I am resolute in my quest to create a transformative impact and contribute to the future of venture capital.
As Sheryl Sandberg once said, 'Motivation comes from working on things we care about. It also comes from working with people we care about.' This quote encapsulates the driving force behind my passion and dedication to empowering entrepreneurs and fostering a thriving and diverse ecosystem within the venture capital industry.
My interest in finance led me to study it at Tecnológico de Monterrey, where I focused on developing solid analytical and financial foundations. Along the way, my desire to constantly challenge myself and broaden my perspective took me to study abroad in Australia and the United States.. Those experiences shaped not only my technical skills, but also the way I approach problems and opportunities, teaching me the importance of adapting to new environments, learning from mistakes, and staying curious.
I believe the startup ecosystem plays a fundamental role in driving innovation and solving some of the most meaningful challenges in our world. That belief is what makes being part of Wollef especially meaningful to me. Being part of this team represents the opportunity to constantly learn alongside people who think deeply about entrepreneurship, innovation, and long term value creation. I’m proud to contribute to a team committed to supporting entrepreneurs across Latin America and to be part of the stories that first drew me to this ecosystem.
We believe in building long lasting relationships with the entrepreneurs we partner with.
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